Eventric has been named Tour Services Company of the Year at the 37th Annual Pollstar Awards, held April 15 at the Loews Hollywood Hotel as part of Pollstar Live!, the world’s premier gathering of live entertainment professionals.

This isn’t just another industry award. The Pollstar Awards are the only peer-voted honors in the business, which means this recognition comes directly from the people who work in live entertainment every day, the same artists, agencies, and touring professionals Eventric builds for. Being chosen by that community means more than any other kind of recognition could.

“Winning Tour Services Company of the Year is an honor I get to accept on behalf of an incredibly hardworking team. This recognition belongs to every person at Eventric who shows up for this industry every day.” – Paul Bradley, Founder

This year’s ceremony brought together some of the biggest names in live entertainment, with winners including Oasis, Metallica, Kendrick Lamar and SZA, The Weeknd, Benson Boone, Chris Stapleton, Lainey Wilson, Bad Bunny, and Adam Sandler. Pollstar also introduced a new fan-voted honor this year, the inaugural iHeartRadio Pollstar Fan Favorite Award for Live Performer of the Year, awarded to country star Morgan Wallen. Standing alongside that caliber of talent and recognition is a reminder of just how far live entertainment has come, and how much further it’s headed.

“Being recognized by the very industry professionals we build for confirms we’re building the right things, and it’s the kind of recognition that pushes us to keep raising the bar.” – Branden Harper, President

For 20 years, Master Tour has been the place managers and crew members go for answers, and that reputation doesn’t happen by accident. It happens because the people building this product are as committed to the industry as the people using it. This award belongs just as much to Eventric’s customers, the artists, agencies, and touring teams who trust Master Tour to keep their operations running, as it does to the team behind it.

“This community has my untold respect, and this award is a reminder of why I do this work. My focus stays the same: being a small part of making touring a little easier for the people who make live entertainment happen.” – Liv Carter, Head of GTM

Eventric is proud to keep building the tools this industry relies on, and even prouder that the industry keeps showing up to say so.”