About Eventric

Eventric HQ

Eventric HQ, Chicago IL

Eventric is a Chicago-based provider of software and online services for the professional live entertainment industry. Eventric’s solutions promote connectivity, community, and competency, making the production of live events more profitable and effective.

Our customers include music artists, artist management, tour and event production companies, entertainment venues and festivals.  Our software and services are used behind-the-scenes to power many of the largest tours in the world.

The Eventric team is dedicated to making the very best tools and solutions for the people and businesses who earn their living performing and presenting live events. Our unique combination of experience in both the software and entertainment industries gives us the ability to create new and innovative solutions.

Our mission is to make the live entertainment world a more efficient industry while making shows more profitable for creators and performers.

Our History

Eventric originally began as Production Consultants Guild in 2000. With the release of MTD (Master Tour Database), the company pioneered the use of database-driven applications within the concert touring industry. The application’s user base grew organically as industry insiders spread the word. MTD quickly began to simplify life for touring professionals and help them run their tours more professionally.

The number of people using MTD continued to grow, and the application began to acquire some of the industry’s top grossing artists including the Dave Matthews Band, The Dead, Green Day, The Black Eyed Peas and many more acts of all sizes. These early customers, performers, crew members and management professionals helped us develop a rich set of road-tested features.

As popularity of MTD increased, so did the demand for continued development and support. Eventric was formed in 2009 to evolve and support MTD, which was completely re-designed and is now known as Master Tour. The re-branding of our company reflects a broader approach towards providing event-based applications for the entertainment industry. In addition to Master Tour, Eventric has also released Live Access for VIP and private ticket hold management as well as Live Marketplace, a crowd-sourced directory of services for touring professionals.