Event tickets are valuable. That value is mostly captured by box office ticketing to the public. However, many of the tickets not for sale to the public - usually the best seats held back for distribution to friends, industry contacts, donors, and other VIPs.
These tickets are major currency. So why do most teams, tours, and other events continually throw them into a Black Hole? In the universe, black holes suck in everything (even light cannot escape) and nothing comes out. This happens all the time with these discretionary tickets - they get allocated to people and then they are gone - with no trace. And they don't come back.
The University of Kansas is embroiled in a scandal involving the illegal sale of such tickets - to the tune of $3 milllion in lost revenue. Five Kansas athletic department employees acquired nearly 20,000 tickets to sold-out events and then sold them and pocketed the money. KU officials are making moves to improve internal auditing of procedures for ticket distribution but in defense of KU, their ticket distribution policies were probably no different than any college or venue.
One of the things that computerized ticketing has done is increase the accountability and visibility of inventory. But conventional box office ticketing doesn't handle the nuances of permission-based ticket distribution - things like requests, request approval, different pricing (comps, service fees, etc) Our Live Access ticketing system was specfically designed to handle these scenarios and usage of such a system also provides a clear audit trail of who requested, who approved, and who received the tickets.
End the Black Hole and shine a light on your distribution processes with Live Access.
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