Location | History | Leadership

front doorEventric is a provider of software and online services for the professional live entertainment industry. Eventric's solutions promote connectivity, community, and competency, making the production of live events more profitable and effective.

We're a tribe of professionals dedicated to making the very best tools and solutions for the people and businesses who make their living performing and presenting live events. Our employees have worked in the entertainment industry including a couple "should've made it" bands out of Chicago (The Drovers and The Baldwin Brothers). Our mission is to make the live entertainment world a more efficient industry, making shows more profitable for the creators and performers. If they keep creating, we all benefit.




We're located in the Wicker Park neighborhood of Chicago and it's a great place for us to be.  Almost every tour comes through Chicago. We have a great variety of clubs, theaters, sheds, and stadiums.  Festivals are as numerous as potholes in the spring - we have Lollapalooza, Pitchfork, Crossroads, Chicago Blues Festival, Taste of Chicago, and Ravinia.  From Chess Records to Kanye West; from Ministry to Wilco - Chicago artists and institutions have had a large influence in the industry and we're honored to continue in that tradition.



Eventric originally began as Production Consultants Guild in 2000. With the release of Master Tour Database, the company pioneered the use of database-driven applications within the concert touring industry. The application's user base grew steadily as industry insiders spread the word. Master Tour Database quickly began to make tours run more professionally and simplify life for touring professionals.

Master Tour Database eventually acquired some of the industry's top grossing artists including the Dave Matthews Band, The Dead, Green Day, and The Black Eyed Peas as well as many smaller acts. Over the years, performers of all sizes helped us develop the rich set of road-ready applications that are in our software today.

In 2008 Eventric developed and launched LIVE ACCESS, a web-based application to facilitate the process of requesting, purchasing, and confirming of VIP and guest ticket access for live events. The online service was a huge success, gaining notable acts such as Jonas Brothers, The Eagles, Britney Spears as well as corporate customers like SAP for its Sapphire User Conference.

In 2009, PC Guild was renamed Eventric to reflect its broader approach of providing event-based applications for the entertainment industry. Eventric released a major rewritten monthly subscription-based version of MASTER TOUR on a completely new technical architecture in 2010.

In 2012 Eventric released the live entertainment industry directory LIVE MARKETPLACE and integrated it with the MASTER TOUR tour management app.

In 2013 Eventric released MASTER TOUR 2.0 and an all-new mobile app.



Paul Bradley is the President and co-founder of Eventric. Paul was active promoting the use of technology in the music industry ever since he applied an animated .gif to his band's website in 1997. He now peddles it daily. Back in the day he used to promote unknown indie bands in college like Dave Matthews Band. He was the tour manager of the national music act The Drovers and then became the principal percussionist after the incumbent spontaneously exploded, leaving a small, green globule.  (It was more of a stain than a globule, actually.) Paul eventually received a BS from Drake University. "What's The Twitter for, again?"



Jason Hinkle is VP of Development and runs Eventric's dev team. He's a gentleman coder - and makes artsy films and music videos in his freetime with Curious Three Production Concern. A long time ago he was was the bassist and hype man of the national touring act The Baldwin Brothers. He is the developer of the hit smash iPhone app Told Ya, inspired by his cute niece Jilly Bean. Jason received a BS in Computer Science and Advanced Nerd Studies from Indiana University. He tweets @jasonhinkle but "does not know if people read them".